I've launched an SEO community on Reddit
Why I did it and how it will work.
The community is called SEOgaps. 50 members have already joined.
Why I did it
It’s an important question. There are already 4 popular SEO communities on Reddit: /r/seo, /r/bigseo/, /r/techseo/, /r/seogrowth, and many small ones.
A week ago, I was permanently banned from the biggest SEO community /r/seo, because one of my posts was marked as spam.
My story about it on LinkedIn became hot. I got a lot of comments that other popular SEOs were also banned there. I felt that something was wrong here.
Self-promotion is restricted or limited in almost all popular SEO subreddits. I understand this. However, such self-promotion remains, but appears to be honest recommendations from anonymous accounts.
I am sure it creates wrong incentives, and I want to do the opposite in my community.
Rules of my SEO community
1/ Self-promotion isn’t restricted, if it’s done right. Discussing tools, methods, industry leaders, etc, is part of the industry.
2/ Users aren’t equal in their rights:
If you have a real profile and it clearly says who you are, you have more rights.
If you have a track record of valuable comments and posts, you have more rights.
3/ If you’ve created a new tool, framework, agent, or guide, you can do a post about it, but you have to explain why it’s better than existing solutions.
4/ I want to see marketers and product managers from all SEO / AI tools there. People often have questions about brands, and it’s great when they can be answered with details by official representatives.
5/ If you have published a great post on LinkedIn / X, I want to see your post in my subreddit too.
5/ No AI-generated content.
I understand that over time, I will probably have to further detail the community rules and add new ones to remove spam.
But I openly say that the work of moderators is a rather subjective thing. I will also be subjective.
Content types to expect
For now, I publish just my own posts there, but after reaching the first 200 members, I want to start the AMA section with the best SEO / marketers in our industry. If this is you and you are interested in taking part in it, let me know.
Also, this is the only place where you can ask any question about SEO, B2B marketing, web analytics, etc, and get a detailed answer from me.
Step by step, we’ll cover more topics there:
How to grow in an SEO career and business
Being an SEO consultant vs in-house vs running own agency
The future of SEO
Communication with customers and stakeholders
How to price your services and products
How to get track AI visibility
etc.
If you like my content and feel it can be helpful for you, join now → https://www.reddit.com/r/seogaps/.
I really like Reddit as a user. I see companies try to build their communities on Facebook Groups, Skool, Discord, and Slack, but it doesn’t work in many cases. Reddit is a much better place.
P.S. I understand that growing your own subreddit is hard. It can take years, but I don’t wait for quick results. I just feel that this is the right decision. This is an experiment that is worth trying.
Try my templates, if you are tired of the non-friendly interfaces of GA, GSC & GAds: