Hack the Algo

Focus: finding product-market fit for startups.

If you launch a startup or hit a plateau, you need to read his newsletter from A to Z.

John Rush

Focus: bootstrapping 20+ startups, automating everything, indie hacking

Most business experts say you have to focus on one thing to succeed (and I agree). John shows the opposite. I learn from him how to write to grow on social media, how to launch monoproducts, and how to prioritize your tasks.

Brian Balfour

Focus: teaching how to grow the startup

His article on product-channel fit and related topics helped me understand how to approach marketing channels and why SEO product managers are the future of SEO.

Patrick Campbell

Focus: pricing and monetization strategies, subscription analytics, SaaS growth.

I read Patrick’s blog on Profitwell for a long time before it was acquired by Paddle. It’s a great resource to understand how to reduce churn and grow the LTV of your SaaS.

Nathan Latka

Focus: sharing the best stories of SaaS growth.

Nathan’s unique interviews with SaaS founders help to learn the best patterns and strategies of growth at different stages of the company.

Jeremy Boissinot

Focus: influencer marketing for brands, growing and earning as a content creator.

As the CEO of Favikon, Jeremy constantly shares lessons, best decisions, and mistakes during the SaaS growth. The data studies and rankings the Favikon team made help a lot of new creators understand how much they can achieve.

Greg Icenberg

Focus: how to launch and grow a startup.

Greg shares a helicopter view of what’s going on with the startup industry, how AI changes it, and how you can ride this wave.

Christoph Janz

(LinkedIn, Twitter, Blog)

Focus: how to grow a startup.

Now Christoph writes rarely on Medium, but his old blog on Blogspot has a ton of value for startup founders, even after 10 years.

Daniel Vassallo

Focus: how to bootstrap and why it’s better than venture capital.

Daniel’s story of switching from a high-paying job at Amazon to an indie hacker is worth attention. The biggest lessons are: how to grow on Twitter quickly and build a product around the community.

Noah Kagan

Focus: how to launch and grow a startup

Even after building a $100M company, AppSumo, Noah creates a lot of useful content for startup founders. His email newsletter feels very personal discussion about what helped him to grow.

Ayman Al-Abdullah

Focus: helping CEO's go from 7 to 9 figures by working less.

Ayman worked with Noah at Appsumo. I found his profile on Twitter only 1 year ago, but his approach to evaluating a company and CEO is so simple and effective, that his posts are real diamonds.

Jasmin Alic

Focus: growing a personal brand on LinkedIn.

If you enter LinkedIn and want to grow there, this is the number 1 person you should follow.

Robert Kaminski

(LinkedIn)

Focus: positioning and messaging for B2B startups.

Robert, with his partner Anthon, created great frameworks on how you should approach positioning for your startup. Don’t look at big brands’ messages: they often make basic mistakes, and they often are at a different stage than your business.

Elena Verna

Focus: product-led growth for B2B SaaS companies.

I always open Elena’s newsletters. Now she writes about how AI changes the markets and how old rules often stop working.

Joe Davies

Focus: launching and growing an agency.

Joe shares a lot on how he is growing his agency, Fatjoe, and is an ambassador of productized services. If you ever thought of starting your agency, you must follow him.

Peep Laja

Focus: messaging for B2B companies.

Peep is doing a lot of valuable data studies on how people buy B2B products, how B2B marketers make decisions, etc. I am always waiting for his posts.

Ognjen Bošković

(LinkedIn)

Focus: growing a startup via building a founder brand on LinkedIn.

Ognjen helps to align your content marketing on LinkedIn with your lead generation and business goals.

Harry Dry

Focus: marketing case studies and copywriting.

If you know everything about copywriting and if you know nothing about copywriting, you have to visit Harry’s website and read at least a couple of case studies.

Alex Hormozi

Focus: teaching on how to start and scale companies.

It’s a big guy, you probably know him :) But anyway, I like to watch his videos. I’m shocked that I found something valuable and new in each video. Alex focuses on the basics of business, but all of them, and with a huge attention to detail.

Lenny Rachitsky

Focus: deeply researched product, growth, and career advice.

It’s hard to view each interview Lenny publishes, but when he does data studies like good churn rate or finding a product-market fit, it’s usually a must-read.

Daniel Priestley

Focus: how to become an influencer, how to use surveys for lead generation.

I discovered Daniel only 3 months ago, and I wish I had learned about him earlier. It looks like he was one of the first who understand the impact of creators and influencer marketing and the importance of a founder's brand on business.

Jason Cohen

Focus: frameworks for decision making for founders and CEOs.

After building two unicorns, Jason has what to say about each decision you make growing a startup. I like his explanations, graphics, and frameworks.

Adam Robinson

Focus: bootstrapping B2B SaaS, growing founder brand on LinkedIn.

Adam is one of the most successful examples of how you can use LinkedIn to grow your B2B SaaS. He is extremely transparent about his numbers and mistakes, and his content is like a real-time course, where you can’t miss any new lesson.

Nick Kolenda

Focus: tactics that boost conversions, backed by science-backed data studies.

Nick doesn’t publish on social media too much, but his newsletter it’s a big gold mine. Many topics in marketing are myths, or not myths, but rules that no one knows why they work. Nick’s newsletters help to destroy myths and confirm working rules via data studies.

Rand Fishkin