25 top SEO influencers to follow on LinkedIn

Based on value and authenticity.

Important notice

At first, I thought to name the list “Top SEO experts”, but then understood that this was the wrong name.

We should always remember that many great SEO experts are invisible!

They don’t like being public for different reasons. One of the biggest reasons - they don’t see a value for themselves to spend time writing about successes. They focus only on the SEO work and nothing else.

That’s why this list is called “Top SEO influencers”. It’s about people who both do a great job and share a lot of interesting case studies, lessons, and forecasts on LinkedIn.

I guess, you have seen many similar posts before. In my post, I rely only on 2 criteria to include the influencer in the list:

• he/she publishes unique and valuable content regularly;

• he/she has own style or authority in a specific topic.

I don't use numbers. It's not a rating. I don’t rank them by followers.

This is my bubble, who I read. I missed some great people here, I hope they will forgive me :)

If you want to find more experts I recommend you try Influencer Search Tool from Favikon.

SEO influencers I recommend to follow on LinkedIn

Kevin Indig

For a detailed analysis of the growth strategies of different sites and an analysis of what is happening in the SEO industry.

Kevin is also known for his Growth Memo newsletter on Substack.

Eli Schwartz

For constantly expanding the scope of product-led SEO knowledge, and for explaining how product managers and SEOs should work together.

Eli is well-known as an author of the Product-Led SEO concept. He wrote a book about it and runs an interesting newsletter on Substack called Future of SEO.

Andrew Holland

This is for strategic analysis of what is happening in SEO and interesting forecasts of what awaits us in the future.

Andrew also shares a lot of interesting insights from the daily routine of his agency.

Cyrus Shepard

For one of the most interesting SEO case studies and studies on the influence of various factors on Google ranking,

Cyrus shares a lot of interesting experiments in his newsletter too.

Glen Allsopp

This is the most non-public SEO influencer on my entire list. Glen doesn’t show his face on social media but shares a lot of interesting data studies about the SEO industry and metrics and strategies of key players in different niches on his website.

I also recommend to listen his interview to Tim Soulo. There are many interesting thoughts about his approach to working with customers as an agency owner.

Daniel Foley Carter

One of the most interesting examples of growing his products through build in public on LinkedIn.

Daniel shares a lot of interesting insights about the pitfalls of using Google Search Console and how his product helps to solve them.

He is my direct competitor because building insights based on GSC is a core value too in my Search Console Looker Studio template and Sitechecker.

But I want to be honest with my audience and share everybody who creates a huge value and who I like to read.

Tim Soulo

For the most interesting podcast in the SEO world and insights from growing Ahrefs.

Now, Tim writes more and more about the brand, product marketing, and marketing overall because Ahrefs also changed its positioning from an SEO tool to a marketing intelligence tool.

Adam Gent

For the most detailed posts on problems with page indexing on Google. Adam also is an ideal example of how to do content marketing before launching your product.

Adam dives deeper than anybody else into the important topic for big websites and finds many interesting things there. Here is his newsletter Indexing Insight.

Charles Floate

I would say he is a champion in the speed of adaptation and testing Google's rules for strength. He shares many interesting experiments and observations about the parasite SEO.

Matt Diggity

Matt publishes fewer posts now, but it’s always interesting about what works in SEO and how he adapts to these changes himself. Based on the last posts, it looks like he focuses more on SEO angel investments, e-commerce SEO projects, and running paid ads- and video agencies.

Aleyda Solis

For a constant sharing of her own tools, templates, and industry news on her profile and SEOFomo Newsletter.

Victor Karpenko

Victor shares a lot of interesting stats and data studies on LinkedIn. He also founded the first-ever SEO conference for lawyers and shares the results of his SEO experiments in different niches in the DataDrivenSEO Newsletter.

Samy Ben Sadok

Samy shares interesting case studies as an SEO consultant, but he became famous mostly as a champion of humor in the SEO world.

He is the one who helps us keep ourselves in good shape after the latest Google updates.

Lily Ray

She shares a lot of interesting observations after analyzing SERPs after Google updates.

Louis Smith

Louis focuses on e-commerce SEO, but for me, the most interesting posts are the insights about growing as an SEO consultant, how he started his path on Upwork, how he builds relationships with customers, etc.

Irina Maltseva

Irina shares a lot of interesting case studies from growing search traffic for SaaS brands.

Jake Ward

I would say, Jake publishes the best infographics about different SEO topics in the world. Sometimes even basic concepts with a perfect design help to remember and understand them much better.

Dmytro Sokhach

Dmytro manages hundreds of domain names, often runs link experiments, and shares his insights on LinkedIn. I always waiting for new posts from him, because some experiments are hard to replicate without access to so many websites.

Freddie Chatt

Freddie focuses on e-commerce SEO, but for me, the biggest value is his unique initiative to collect a huge number of insights on various topics from experts in his Summer of SEO Newsletter.

Sam Dunning

Sam is one of the most creative SEOs. His videos where he interviews people on the streets and asks them questions about SEO and Google look like a good TV series.

However, for me, the biggest value is guides about how he does SEO for B2B SaaS companies. His posts are practical and easy to read, with many screenshots and videos.

Elie Berreby

Elie shares a lot of unique points of view about technical SEO and how Google works. He dives deeper into some topics that look obvious, and he always finds something interesting, that nobody notices.

Nick LeRoy

I like all the posts from Nick, but the most interesting for me is his forecasts and data studies about the SEO jobs market. He is working on a website that focuses on aggregating SEO vacations and shares insights into what changes over time for employers and employees.

Peter Rota

Peter has been active on LinkedIn for a long time (I guess around 6 years). For me, the most interesting content is how to build a successful career in an SEO freelancer role.

Mihir Naik

Mihir builds his own scripts and tools to get insights from Google Search Console data and share them for free. He also share a lot of interesting frameworks and templates for daily SEO routine.

That’s it.

Don’t forget to follow me too on Linkedin. I share many things only there and nowhere else.

P.S. Let me know who you would like to add to the list. But, when you suggest an influencer, this is necessary to write also what makes him/her unique.