First time reader Ivan, love your approach. SEO titles have always been ambiguous, like your example of SEO Product Manager and SEO Manager - but being able to adapt to different situations is a universal skill all SEO's have to embrace in order to succeed long term. Thanks for providing the resources at the bottom (practising what you preach 🙌) - I'll have to check those out.
Thanks, Ian for commenting and restacking! It's true, that SEO is always about adaptation, but it looks like the changes on the market are bigger than ever. I mean AI Overviews implementation and switching users to AI chats instead of Google Search more and more.
Love this. I am pivoting to product-led growth and I realized that being an SEO alone is not gonna help me as a consultant, or my clients. And when I realized how important it is to have control over the different aspects- that's when I made the switch. These days I am talking with awesome SaaS founders, learning about product-market fit, onboarding, activation, retention, and more.
I also believe that the interest for SEOs to be naturally diverse is continuing. I am seeing a lot of people who are looking to get into product marketing/PLG/product management and other roles. It's an exciting time to be alive :)
Yes, exactly. Too often the startup has a bad ROI from organic search not because SEO does a bad job. Sometimes it's a lack of product/market fit or bad onboarding or even bad checkout :)
First time reader Ivan, love your approach. SEO titles have always been ambiguous, like your example of SEO Product Manager and SEO Manager - but being able to adapt to different situations is a universal skill all SEO's have to embrace in order to succeed long term. Thanks for providing the resources at the bottom (practising what you preach 🙌) - I'll have to check those out.
Thanks, Ian for commenting and restacking! It's true, that SEO is always about adaptation, but it looks like the changes on the market are bigger than ever. I mean AI Overviews implementation and switching users to AI chats instead of Google Search more and more.
It's not an industry to stay in if you don't like learning that's for sure! I've just linked to your article from my latest newsletter 👍
Love this. I am pivoting to product-led growth and I realized that being an SEO alone is not gonna help me as a consultant, or my clients. And when I realized how important it is to have control over the different aspects- that's when I made the switch. These days I am talking with awesome SaaS founders, learning about product-market fit, onboarding, activation, retention, and more.
I also believe that the interest for SEOs to be naturally diverse is continuing. I am seeing a lot of people who are looking to get into product marketing/PLG/product management and other roles. It's an exciting time to be alive :)
Yes, exactly. Too often the startup has a bad ROI from organic search not because SEO does a bad job. Sometimes it's a lack of product/market fit or bad onboarding or even bad checkout :)